Alamogordo MainStreet’s Economic Transformation Strategies:

Build Capacity for Local Economic Revitalization and Redevelopment Efforts

Develop local leadership and capacity to implement projects and initiatives that accelerate community appropriate economic growth and revitalization through the MainStreet Four Point Approach®.

Enhance the Entrepreneurial and Creative Economy

Building on the existing commercial base, arts, culture, advanced technology and creative assets in Alamogordo MainStreet, strive to strengthen and support entrepreneurial and creative endeavors through assessment, education, planning, and collaboration.

Create a Thriving Place in Alamogordo

Develop strategies, tools and techniques and implement them with local partners to transform downtown Alamogordo into a community asset where the greatest economic potential and realization can occur. This includes great public spaces, buildings, streets and pedestrian areas, increasing economic viability through revitalization resulting in places to live and work that enhance people’s health, happiness, and well-being.

2018 Economic Transformation Strategies

Strategy One

Improve and enhance the visual and functional connectivity of the MainStreet district across 10th Street thereby unifying the district as a whole in order to increase foot traffic to both the north and south areas and more effectively promote a viable and traversable single district.

4-Point Action Projects
Economic Vitality
  • Quantify district business impact – both negative and positive – on 10th Street and New York Avenue intersection improvements through interviews and research

  • Report on assistance needed from district businesses stemming from 10th Street and New York Avenue intersection reconstruction

  • Ensure the improvement of major infrastructure in the MainStreet district – to include water lines, storm water drainage, electrical upgrades, etc.

Promotion
  • Outdoor fundraiser dinner/wine tasting within the north area of the district

  • Develop district walking map/business directory brochure

  • Develop new/updated Alamogordo MainStreet website and social media marketing strategy

Design
  • Work with New Mexico MainStreet to initiate a 10th Street and New York Avenue urban planning study of vehicular and pedestrian crossing traffic

  • Develop branded signage at the 10th Street and New York Avenue intersection

  • Develop north/south district cross promotional signage advertising businesses on either end of the full district

Organization
  • Research potential grants and avenues of funding to help facilitate 10th Street and New York Avenue intersection reconstruction

  • Develop branded signage at the 10th Street and New York Avenue intersection

  • Develop north/south district cross promotional signage advertising businesses on either end of the full district

Strategy Two

Retain and strengthen existing small businesses, incubate new entrepreneurial ventures, and rehabilitate traditional commercial buildings to sustain and enhance downtown’s unique character, diversify the business mix, and expand dining, shopping, and entertainment offerings.

4-Point Action Projects
Economic Vitality
  • Promote the success of business owners to attract interested parties to move downtown

  • Create partnerships with businesses to improve and get to the next level of building rehabilitations

  • Establish an entrepreneurial resource hub/center of innovation to recruit and support small business in the district

  • Provide business development assistance for Rocket City Gaming Lounge expansion and 3 Brüs Brewery Pub

Promotion
  • Create a pop-up store in a vacant building or public space for artists to sell products on a rotating or collaborative basis

  • Host Downtown District cosplay event

  • Define a district brand or placemaking visual identity

Design
  • Conduct a Façade Squad project on the Avis building to prepare it for tenants

  • Conduct a Façade Squad project on the Historic Sands Theater building

  • Install wayfinding and/or north/south corner signs listing businesses on each end of the district bisected by 10th Street

  • Pursue new street and mural lighting options through private contractors, PNM, and City of Alamogordo

Organization
  • Create and establish developed/educated liaisons with local businesses and groups

  • Create awareness throughout the community of local economic conditions

  • Provide support to business owner to try and make liquor licenses easier to obtain

  • Work with local legislators to try and make liquor licenses easier to obtain

  • Create intake applications for investors looking for business opportunities/concepts and ensure they are available at the Alamogordo Chamber of Commerce, OCEDC, Alamogordo MainStreet, and SBDC

  • Petition for signage and wayfinding improvements in the district

  • Work with City and County in urban renewal and infrastructure projects to drive economic improvements

  • Raise funds to establish a Business Development Fund to support business development activities to improve economic conditions